About us

 

This is us.

Lisa (owner, founder, creative mind), Cowboy (product tester, model, and muse) and Lando (quality tester and model).

I grew up with the rattling of a sewing machine. My grandmother was a trained seamstress, and I remember how, as a little girl, I sewed dresses for my dolls from old fabric scraps under her table while she worked at the sewing machine. My mother also always loved to sew passionately and helped me with my further sewing attempts. However, for many years I neglected sewing until my first dog, Cowboy, came into my life in 2016.

Cowboy is a foxred Labrador and I quickly became crazy about everything related to foxes. Cowboy's very first toy was a stuffed fox that we named Mr. Fox. One day I passed by a sewing shop and saw a cute webbing with foxes on it. That gave me an idea: wouldn't it be just perfect if my little fox Cowboy had a fox collar with a matching leash? I went inside, bought the fox webbing, and pulled out my mother's old sewing machine.

More collars, leashes, and eventually also bandanas and bow ties followed. When I posted photos of Cowboy in my self-sewn items on his Instagram account, I received a lot of positive feedback and inquiries from other dog owners.

After several months of intense consideration, numerous prototypes, and a lot of persuasion from friends, I finally decided in October 2017 to take the next step and sell my products.

That was the birth hour of Mr. Fox. The fox motif that got the ball rolling back then is still available in our shop today (Fox Festival collection) and has been our absolute bestseller from the very beginning. 

I chose the name Mr. Fox to honor Cowboy, without whom I would never have ventured to become self-employed and sell my own products.